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188宝金博页面版: 外文翻译--我国博客广告研究

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内容提示: 附录 3 外文文献及翻译 The research of Blog advertising in China Ⅰ The background of the topic In recent years, the Internet industry in China is developing rapidly, China Internet network information center (CNNIC), which published 《the first 25 times China Internet network development statistics report》 data show that by the end of December 2009, the Chinese Internet users scale has reached 384 million, growth 8600 million to the end of 2008, Internet penetration rate further enhance , annual growth...

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附录 3 外文文献及翻译 The research of Blog advertising in China Ⅰ The background of the topic In recent years, the Internet industry in China is developing rapidly, China Internet network information center (CNNIC), which published 《the first 25 times China Internet network development statistics report》 data show that by the end of December 2009, the Chinese Internet users scale has reached 384 million, growth 8600 million to the end of 2008, Internet penetration rate further enhance , annual growth rate reached 28.9%. The prosperous development of the Internet brings big network market. With the rapid development of Internet and popularization, following the E-mail, BBS, IM, blogs emerged the fourth kind of network communication, which quickly became the new applications of the Internet. In August 2002, "blog sites in China" established the concept of blogs and became the new application in internet. So far, though only few short years time, but the development speed of blog in china is very surprising. ChinaInternetNetworkInformationCenter released the "blog marketing and blog Behavior 2008-2009 study",at the end of June 2009,the size of users that has a personal blog or personal space have reached 181 million people, the size of blog space has more than 300 million. Report shows, blogs become stable after the Long-term growth, the user growth rate of six months later is 12%. Blog activity improved further, and the frequently updated blog users is 62.7%, active bloggers scale achieve 1.13 billion. The prosperous development of the Internet push the emergence and the development of the blogs, the blog has become the basis for Internet applications, increases of users’ base, the stable of application rates, and at great speed into people's daily lives. As a new form of online media, the blog has its own unique charm, plays

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