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188宝金博页面版: 2025 Integrating computational and statistical methods into the Humanities - Investigating tourism discourse with empirical soci

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内容提示: ISSN: 2157-4898; eISSN: 2157-4901 ? 2025 IJLS; Printed in The USA by Lulu Press Inc. International Journal of Language Studies Volume 19, Number 2, April 2025, pp. 91-126 | DOI: 10.5281/zenodo.15250832 Integrating computational and statistical methods into the Humanities: Investigating tourism discourse with empirical social semiotics Elena M ATTEI , Ca’ Foscari, University of Venice, Italy This paper analyzes the Instagram and website visual content posted by three popular English-speaking tourism bo...

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ISSN: 2157-4898; eISSN: 2157-4901 © 2025 IJLS; Printed in The USA by Lulu Press Inc. International Journal of Language Studies Volume 19, Number 2, April 2025, pp. 91-126 | DOI: 10.5281/zenodo.15250832 Integrating computational and statistical methods into the Humanities: Investigating tourism discourse with empirical social semiotics Elena M ATTEI , Ca’ Foscari, University of Venice, Italy This paper analyzes the Instagram and website visual content posted by three popular English-speaking tourism boards, namely Tourism Ireland, Destination Canada, and Tourism Western Australia, with semiotic approach involving manual annotation. By developing a framework integrating empirical multimodality, systemic functional linguistics and corpus studies, the paper shows how data-driven, customized taxonomies may foster evidence-based discourse interpretations and help develop analytical skills to actively interpret signs and decode purposes, which is key in an increasingly artificial context in which algorithms organize and crte data through automatic entity recognition. Specifically, results reveal that Instagram imagery prioritizes emotional engagement over concrete information, promoting instant gratification and escape through highly positive, visually appealing positive pectations about leisure experiences of passive contemplation and extra-ordinary, peaceful solitary fruition of nature. This emphasis impacts digital literacy and fosters a consumerist mindset within neoliberal societies, highlighting the necessity for a systematic and critical engagement with visual narratives. Keywords: Corpus Linguistics; Instagram Tourism Discourse; Multimodality; Systemic Functional Linguistics; Visual Communication 1. Introduction One of the greatest challenges the humanities have faced in the recent decades is the adoption of quantitative measures to study social phenomena and provide reproducible, data-driven interpretations, like many fields in the so-called “hard sciences” (Krippendorff, 2004, p. 215). This allenge, however, demands the development of theoretical, analytical, and technological tools, as well as methodological frameworks suitable for humanities research. In the realm of interdisciplinary Digital Humanities (DH), scholars have been exploring specifically new computational approaches based on machine-learning and Artificial Intelligence methods, in an attempt to criticall understand the implications of automatic content analysis and entity recognition, as well as their role in the spread of biased content through unsupervised annotation of large datasets (Sayers, 2018).

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