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    188宝金博页面版: back33156

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    内容提示： Top 500 Banking Brands 目 录 [隐藏] 1 201 0 年全球银行品牌 500 强概述 2 201 0 年全球银行品牌 500 强排行榜 o o o o o 2.1 1 -1 00 2.2 1 01 -200 2.3 201 -300 2.4 301 -400 2.5 401 -500 ? 3 参考来源 [编辑] 2010 年全球银行品牌 500 强概述 In such volatile times for the financial sector, strong branding is more important than ever. The Banker's Top 500 Banking Brands listing ranks the leading brands. Brian Caplen reports. One of the side effects of the financial crisis is that it has woken banks up to the ...

    文档格式：DOC | 页数：42 | 浏览次数：4 | 上传日期：2021-04-03 16:54:37 | 文档星级：
    Top 500 Banking Brands 目 录 [隐藏] 1 201 0 年全球银行品牌 500 强概述 2 201 0 年全球银行品牌 500 强排行榜 o o o o o 2.1 1 -1 00 2.2 1 01 -200 2.3 201 -300 2.4 301 -400 2.5 401 -500 • 3 参考来源 [编辑] 2010 年全球银行品牌 500 强概述 In such volatile times for the financial sector, strong branding is more important than ever. The Banker's Top 500 Banking Brands listing ranks the leading brands. Brian Caplen reports. One of the side effects of the financial crisis is that it has woken banks up to the importance of their brand. Traditionally, many banks had assumed that their brand represented old-fashioned values such as trust and stability and that they needed to do little more to enhance it. Customers were happy to place their savings in the bank, knowing that they were perfectly safe and that they could sleep easy at night. Now suddenly the world has changed and the reality that even banks with longstanding brands can experience difficulties has shaken depositors' perceptions. The upside is that while some traditional brands may need a bit of rebuilding, the field is wide open to convince customers to switch brands or try a bank that they may not have previously considered. But with branding, all the pieces have to be in place - products and services, technology, employee buy-in, as well as strength and stability - to gain the maximum leverage. The Banker's Top 500 Banking Brands shows that the brands that tick all these boxes, such as HSBC and Santander, are holding and improving their position in the ranking. HSBC remains in number one position and Santander, in moving from fourth to third place, has more than doubled its brand value. Despite all the criticism it has received from some quarters, Goldman Sachs has improved its position considerably, moving from 1 7th to seventh place, suggesting that customers take a rather different view

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