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    188宝金博页面版: MULTI-CHANNEL DIRECT MARKETING - RR Donnelley

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    内容提示： ClientLEADING GLOBAL AIRLINEMarketTravel & transportServices Direct marketing Initiation2011THE CLIENTThe client, a leading global airline, founded a frequent flyer membership programme about 10 years ago. With about 20 million members today, the programme has been adopted by a number of other major international airlines worldwide.The programme has several membership levelsbased on miles earned with over 30 airlines and more than 100 non-airline partners. The airline regularly communicates with its membe...

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    ClientLEADING GLOBAL AIRLINEMarketTravel & transportServices Direct marketing Initiation2011THE CLIENTThe client, a leading global airline, founded a frequent flyer membership programme about 10 years ago. With about 20 million members today, the programme has been adopted by a number of other major international airlines worldwide.The programme has several membership levelsbased on miles earned with over 30 airlines and more than 100 non-airline partners. The airline regularly communicates with its members from over the world. Communications with members start right after the enrolment to the programme with a welcome email providing a unique membership number and, after the first flight, with a welcome mailing pack enclosing the programme’s membership card. In 2011, the airline wanted to enhance the multi-channel and personalised communications for the membership programme. This required a single provider fully integrating the production, distribution and management of their main four communication campaigns consisting of annual level checks, ongoing communications, printed newsletter and e-newsletter. This provider had to be an international supplier with the scale and expertise to ensure content relevancy and drive cost savings while maintaining high quality in production and management reporting. For a leading airline, RR Donnelley delivers a multi-service, integrated marketing solution helping to improve communications of its membership programme. The solution is designed to achieve high quality in production and management, and deliver continuous process improvements and innovation.Production and distribution of multi-channel communications. 2.75 million mailing pieces each year. Six million e-newsletters, six times per year. Management of international marketing campaigns. Positive returns.MULTI-CHANNEL DIRECT MARKETING “ When searching for a service provider to accommodate our multi-channel communications, RR Donnelley quickly became the obvious service provider of choice. They expertly manage multi-channel communications, and help us transform and streamline how we communicate with our clients.” Head of Loyalty Programme Communication, airline company

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