188宝金博页面版

Chapter 1 1． There are four events and trends that have affected and will continue to affect global business today. Which of the following would be classed as one of those four major trends? A)the trend toward acceptance of English as the global language B)the trend toward affluence in all nations C)the trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe D)the trend toward friendship in almost all sections of Africa E)all of the above are considered to be among the four major trends that are affecting global business today 2． Many New World companies are now owned by European organizations. Which of the following countries has an ownership group that now controls Seagram's (alcoholic beverages)? A)United Kingdom B)Swiss C)Germany D)France E)Belgium 3． Which of the following international companies derives almost three-quarters of its revenues from the global marketplace? A)IBM B)General Motors C)ExxonMobil D)Compaq Computer E)General Electric 4． Which of the following terms would most closely match with the following description-the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit? A)Global Strategy B)Marketing C)Marketing Concept D)Regional Marketing Concept E)International Marketing 5． Which of the following would be considered to be an uncontrollable element in the foreign environment? A)channels of distribution B)research C)economic forces D)promotion E)product elements 6． Such elements as geography and infrastructure, structure of distribution, and cultural forces are part of which of the following international marketing task environments? A)foreign environment (uncontrollable) B)foreign environment (controllable) C)domestic environment (uncontrollable) D)domestic environment (controllable) E)domestic environment (marketing mix variables) 7． Such elements as political and legal forces, economic climate, and competition are the three elements found in the ___________________ according to the international marketing task model found in the text. A)foreign environment (uncontrollable) B)foreign environment (controllable) C)domestic environment (uncontrollable) D)domestic environment (controllable) E)domestic environment (marketing mix variables) 8． In China, to enter into a proper contract, the Chinese company or individual must be considered to be a "legal person." To be a legal person in China, the company or person must have registered as such with the Chinese government. This is only one of the problems encountered by businesspeople seeking to do business in China. Which of the following