Winning Across Global Markets offers an insightful examination of how Nokia, a noted Nordic conglomerate, became a fi ercely competitive global giant. In this groundbreaking book, Dan Steinbock explains how Nokia’s story offers strategic lessons for other global companies across industries. Why? While most large multina-tional companies enjoy inherent advantages in their home market (which often account for 30 to 50 percent of their revenues), a multinational such as Nokia—based in a small country and with a home base market that generates less than 1 percent of its revenues—needs to develop an innovative global strategy to thrive. To such a com-pany, global advantage—centered on local success—is a matter of life and death. Based on exclusive access to and inter-views with senior executives of Nokia—from the CEO and chairman to regional and functional chiefs—Winning Across Global Markets provides established industry lead-ers insight into how to develop, capture, and sustain competitive advantage. To am-bitious challengers in emerging economies, the book offers a primer on how to topple the giants. Dan Steinbock is the research director of international business in the India, China, and America (ICA) Institute, which is work-ing to foster knowledge on the rise of China and India and their impact on global mar-kets. A senior Fulbright scholar, Steinbock is also faculty spokesman for the Forum to Advance Mobile Experience (FAME), an ini-tiative by the CMO Council, whose strategic interest communities include over 20,000 global executives across nearly 100 coun-tries. He is on the board of journals in the U.S., Europe, and Asia, as well as on the Market Advisory Board of BusinessWeek. He divides his time among New York City, Shanghai, and Helsinki.Photo by Academy of Finland$27.95 U.S. | $33.95 Canadawww.josseybass.comSTRATEGYHOWN O K I ACREATES STRATEGIC ADVANTAGEIN A FAST-CHANGING WORLDD A N S T E I N B O C KWINNING ACROSSGLOBALMARKETSWINNING ACROSS GLOBAL MARKETSHOW NOKIA CREATES STRATEGIC ADVANTAGE IN A FAST-CHANGING WORLDSTEINBOCKPraise for Winning Across Global Markets“With a miniscule home market in a high technology sector and up against coun-tries fi fty times larger, Nokia was thought by many to be fatally disadvantaged. They thought wrong. This is an inspiring story, from which we learn that just about any circumstance, if confronted with high intelligence and endless perseverance, can be turned to competitive advantage.”—Sir Martin Sorrell, chief executive, WPP“One thousand companies can recognize a strategic opportunity, but only one can grow to dominate the market. Winning Across Global Markets has great insights into Nokia’s amazing success story.”—Craig R. Barrett, retired CEO and chairman of the board, Intel Corporation“Dan Steinbock is a long-standing and outstanding expert on Nokia, one of the great success stories in the mobile wireless revolution that has changed the world. He has benefi ted from unprecedented access to the company’s insiders. Winning Across Global Markets is essential reading for anyone interested in how any high-tech industry really works.”—Eli M. Noam, director, Columbia Institute for Tele-Information, and professor of fi nance and economics, Columbia Business School“Since Universal Music Group has been in partnership with Nokia, we have been consistently impressed by the scale of their business and the determination with which they approach new initiatives. Dan Steinbock’s insights into their strategy and values are certain to infl uence future generations of business leaders.”—Lucian Grainge, chairman and CEO, Universal Music Group International“Dan Steinbock is not only insightful but also a great storyteller. Whether you are an analyst, a competitor, or a management student of technology companies, you will benefi t from reading Winning Across Global Markets.”—Jagdish N. Sheth, Ph.D., Charles H. Kellstadt Professor of Marketing, Emory University, and founder, India, China, and America (ICA) Institute
