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    188宝金博页面版: VI设计外文翻译--标志设计和企业形像

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    内容提示： 文 中文 3450 字,2000 单词，1 万英文字符 出处：Ad”R G, Adr” V, Pascu N E. Logo Design and the Corporate Identity[J]. Procedia - Social and Behavioral Sciences, 2015, 51:650-654. Logo design and the corporate identity George Ad?r, a* , Victor Ad?r b , Nicoleta Elisabeta Pascu c Abstract This paper presents the importance of a logo as a graphic element to support a corporate identity. A logo is a graphic identity vector and it has its place in a communication strategy of a company. It is about the signatu...

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    文 中文 3450 字,2000 单词，1 万英文字符 出处：Ad”R G, Adr” V, Pascu N E. Logo Design and the Corporate Identity[J]. Procedia - Social and Behavioral Sciences, 2015, 51:650-654. Logo design and the corporate identity George Adîr, a* , Victor Adîr b , Nicoleta Elisabeta Pascu c Abstract This paper presents the importance of a logo as a graphic element to support a corporate identity. A logo is a graphic identity vector and it has its place in a communication strategy of a company. It is about the signature of a company. That is why is very important to be able to create a harmony between colours and shapes concerning the universe of logos. There are two stages: first, the research and market projection and the second, the creative graphic work. These two stages achieve the possibility to make a logo lifting” when is necessary. © 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Dr. Ayse Cakir Ilhan Open access under CC BY-NC-ND license . Keywords: Logo design, graphic symbol, design stages, logo lifting; First of all we have to see what a logo is. It is a symbol, a graphic and visual sign which plays an important role into the communication structure of a company. A logo is a clear graphic element which make possible to distinct between companies. A logo is a signature of a company, may be like a new conception, a certain life style etc. It is about a bridge between the public and the company. It conveys details in a very concentrate graphic representation. It is a possible sign to compare similar items. That is why to create a logo is not a happening, is a consequence of very specified analyses, concerning geometric shapes, colours, various signs and symbols, all into an harmonious mixture which is driven „to catch” and to be part of people's mind. 2. Logo application domains Its domain is so wide. Shortly, someone see this graphic symbol in social, economic and political life. Bellow there are specified only a few domains: 1. Legality and law (office copy, advocates, insurance, justice, associations, foundations, political parties etc.); 2. Education and culture (universities, schools/high schools/colleges/libraries/bookstores etc.); 3. Transport activities (driving schools, taxies, transport companies, auto brands, car parts stores etc.); 4. Constructions and development programs (construction materials, decorations, furniture, solar energy, equipments and hardware etc.); 5. Medical activities/pharmaceutics (medical clinics, health spas, drugstores, specialized cabinets etc.); 6. Cosmetics and spa treatments (cabinets and body wellness salons, fitness, cosmetics, hairstyle, barber shops, spa & beauty salons etc.); 7. Food industry (candy shop/pastry shop, coffee shop, restaurant/pub/bar, tea house, catering etc.); 8. Media & Advertising (media network, TV cable, TV company, audio company, advertising/commercials etc.); 9. Sports and sports equipment (sports clubs, sporting events, sports, sport fashion stores, etc);

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