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    188宝金博页面版: Effective franchise management-外文翻译 中英文文献翻译 毕业设计论文

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    内容提示： Effective franchise management ??This article tries to address some of the issues managers face in franch ise systems, the use of bigh tech systems and marketing . Using these two tools in the best way possible is of great importance to franchisees and frdllchisors. Both the advantages and short comings of these aspects are discussed. The importance of such an examination comes From the fact that these tools could be of very h i gh va l ue if appl ied appropriatel y or harmfu l if misappljed . Some ...

    文档格式：DOC | 页数：10 | 浏览次数：33 | 上传日期：2013-10-30 19:10:51 | 文档星级：
    Effective franchise management ¡¡This article tries to address some of the issues managers face in franch ise systems, the use of bigh tech systems and marketing . Using these two tools in the best way possible is of great importance to franchisees and frdllchisors. Both the advantages and short comings of these aspects are discussed. The importance of such an examination comes From the fact that these tools could be of very h i gh va l ue if appl ied appropriatel y or harmfu l if misappljed . Some exampl es of franch i se systems that have been involved in these aspects are discussed to show the two- sided nature of the appl i cation of them . ¡¡Franchising is one of the most popu l ar and successful strategies for businesses to enter new markets and expand operations . Franchising enables the franchisor to enter a new market with very low risks and initial investrnenr. Franchising systems are facing new challenges every day, such as: lega l issues, marketing campaigns, franchisee- franchisor relat ionship, use of high tech systems, etc. ¡¡The ultimate goal for both the sides of a franchise system is to fatten the bottom line - maximize profits . Introduction of new techno logies has brought the attention of people in franchising the opportunities and horizons such technologies could open. Later on, the article will take a

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