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内容提示: Energy Procedia 13 (2011) 2597 – 26021876-6102 ? 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of Singapore Institute of Electronicsdoi:10.1016/j.egypro.2011.11.377Available online at www.sciencedirect.comESEP 2011: 9-10 December 2011, Singapore Research on Profits Allocation Mechanism of Dynamic Alliance of Development Projects in Real Estate Industry Fan Yuncuia,*, Hao Gangb a Management School of Jilin Institute of Architecture and Civil Engineering, Changchun, Chi...

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Energy Procedia 13 (2011) 2597 – 26021876-6102 © 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of Singapore Institute of Electronicsdoi:10.1016/j.egypro.2011.11.377Available online at www.sciencedirect.comESEP 2011: 9-10 December 2011, Singapore Research on Profits Allocation Mechanism of Dynamic Alliance of Development Projects in Real Estate Industry Fan Yuncuia,*, Hao Gangb a Management School of Jilin Institute of Architecture and Civil Engineering, Changchun, China b Department of Network Supporting China Tietong Limited Corporation, , Changchun, China Abstract Forming the dynamic alliance of development projects in real estate industry is an effective scheme of answering changeful environment pressure. The paper defines the concept and characteristics of dynamic alliance of development projects of real estate based on the former researches, analyses the forming motive from the three angles of resource dependence, transaction cost and core competency, build the profits allocation model of dynamic alliance about development projects of real estate based on the method of Shapley, which can arouse the enthusiasm of real estate developer to form dynamic alliance and be benefit to the stable development of dynamic alliance. © 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of ESEP 2011 Keywords: Real estate, Development projects, Dynamic alliance, Profit allocation, Mechanism 1. Introduction With the reform of housing institution and the gradual growth of national economy, real estate industry shows the prosperous phenomenon and has become the new point of growth of national economy. However, at the same time of prosperity the development projects of real estate in China also expose several unavoidable problems. The aptitude of the real estate developers is low and their operating competencies and resources have not matched. The real estate developers lack of reflection competencies for market environment and their core competencies are not outstanding. The cooperation of development projects of real estate lie in loose stage. There are short of trust between enterprises and information * Corresponding author. Tel.: 13500809321. E-mail address: fydpq@163.com. © 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of Singapore Institute of Electronics

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