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    188宝金博页面版: 【论文】国际商务谈判中礼貌原则的体现研究

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    内容提示： A Study of the Representation of Politeness Strategies in Business Negotiation Abstract Business negotiation is a process in which at least two or more parties with common and conflicting interests try to reach an agreement of mutual benefits. It is essentially a kind of verbal communication activity. Business negotiation is actually a kind of economic activity through language. Whether it succeeds depends largely on the use of language. Therefore it is necessary to adopt the appropriate language strategie...

    文档格式：PDF | 页数：27 | 浏览次数：122 | 上传日期：2012-09-23 23:21:31 | 文档星级：
    A Study of the Representation of Politeness Strategies in Business Negotiation Abstract Business negotiation is a process in which at least two or more parties with common and conflicting interests try to reach an agreement of mutual benefits. It is essentially a kind of verbal communication activity. Business negotiation is actually a kind of economic activity through language. Whether it succeeds depends largely on the use of language. Therefore it is necessary to adopt the appropriate language strategies. Among them, politeness strategy and nonverbal language are the most commonly used methods that contributes to a successful business negotiation. Both parties have to cooperate with each other as well as compete against each other. Politeness strategy and nonverbal language can enhance the mutual trust and understanding among negotiators so as to increase the odds for negotiation success. Either party will endeavor to maximize its own benefits while maintaining cooperation with the other. Undoubtedly, this goal has to be achieved through an appropriate language. In terms of linguistic expressions of politeness mainly used in business negotiation, there is vagueness euphemism, understatement and so on. This paper attempts to highlight the politeness, nonverbal language and analyze its application in business negotiation. Keywords: business negotiation, politeness strategy, nonverbal language I

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